Farida Sedoc is an Amsterdam based artist, designer and entrepreneur, born in the Netherlands to Surinamese immigrants. At a young age she got exposed to streetculture, this led to her love for hiphop, streetart and fashion. In her work she makes a connection between a state-of-the-art style and traditional way of working. A bold yet balanced mixture of narrative graphics, colourful prints and classic applications on T-shirts, textiles and canvas. She is currently part of the new and temporary Master's Program at the Sandberg Institute - Radical Cut-up in Amsterdam.